MMA. MultiMediaArgonaut.
Twenty years of creativity. Now powered by AI.
Advertising has been my material for twenty years. Computer vision and language models are my new tool. I look for solutions that are invisible from the marketer's seat and from the engineer's seat, because they sit exactly in between.
system.status: ONLINE mode: creative × ai location: Europe uptime: 20 years stack: idea, data, model, prototype
For twenty years I worked on one question: how to reach a human. Today I work on the same question from the other side: how to teach a machine to understand a human, and a human to work with a machine. The brief has not changed. The tool has.
A generalist is not someone who knows everything. It is someone who knows what connects to what.
Communication and artificial intelligence are not two worlds. They are two layers of the same system. The upper layer is meaning, the lower layer is computation. My job is the interface between them.
mission.input: idea, client, technology mission.process: think, connect, explore, prototype, build mission.output: projects that work today, not in a presentation about the future
AI is a tool, not an alibi. A model can answer the question how. The question why has to be asked by a human. Whoever does not ask it gets the average of the internet.
I study what models see, recognise and understand. Not in benchmarks. In real data, real projects, wired directly into communication.
research.01: Object Detection. What is in the image, where it is, and what follows for the next step. research.02: Face Recognition. Who or what is in the image, what it is doing and what state it expresses. research.03: Deep Video Analysis. Deep analysis of video content in every form: image, cut, sound, text, time. research.04: Context & Emotion Mining. Mining context and emotion from synthetic data, where real data is missing or may not be used. research.05: Integration. Outputs 01 to 04 as inputs of one personal agent (Jarvis) that sees, understands and acts.
Hypothesis: an image is a data source that communication still reads only with its eyes. A machine can read all of it.
01. Problem first, tool second. Never the other way round. 02. A prototype in a day is worth more than a presentation in a month. 03. Every model has a limit. My job is to find it and go one step past it. 04. Creativity without technology is nostalgia. Technology without creativity is noise. 05. Connect worlds, do not guard borders. 06. Data decides, taste selects. In that order. 07. What cannot be measured can at least be tested.
Web designer Art Director . Wiktor Leo Burnett Creative Director . MUW Saatchi & Saatchi Creative Director . Jandl Co-founder . Workhugs, advertising agency Co-founder . Aikademia, education academy for artificial intelligence Co-founder . MOAT.MOV, AI video production AI Argonaut . Dius.AI, AI startup led by Patrik Tkáč
history.summary: 3 largest agencies in Slovakia, 3 co-founded companies, 1 AI startup, 20 years
Agencies taught me the craft. My own companies taught me that craft without experiment goes stale within a year.
Hundreds of events. Prague, Bratislava, Istanbul.
stage.format: keynote, talk, workshop, lecturing stage.topics: creativity and AI, generative tools in advertising, computer vision, the future of agencies stage.audience: agencies, brands, marketers, students, developers stage.rule: every thesis has a demo. Without a demo it is just an opinion.
I do not talk about AI from a stage. I show what I actually do with it. Theory without a prototype is the road to hell.
contact.availability: open for talks, workshops, AI projects and collaborations
If you are human, write.
If you are a machine, you already know everything.